The online world and the way to connect with it is always changing. Even ten years back, most leading brands were highly focussed on creating an attractive website design. Their core target was to attract customers through web browsers, tablets and smartphone. But today, things have changed and these three channels are just means to share the content of your business website.
With latest devices hitting the market every now and then, creating a compelling site offering a great user experience is what customers and clients seek. Brands are now adopting the headless content management systems so that they can free their content from a restrictive content architecture, which is most commonly found in the traditional CMS.
What is a headless CMS?
If the traditional CMS is the body, then the front end components like the front end framework and templating system would be the head. A headless platform has no front end system by default that helps to determine the way content is to be presented to the end user. This also means that the content is in its raw state and can be published anywhere through any framework.
With the headless architecture, you can use the modelling and editorial tools to edit and create content in the backend, thereby making the web content available to any device via an API that needs technical skills of the front end developers. They are responsible for presenting and delivering the content by using any language, framework or tools needed.
What is a decoupled CMS?
A decoupled CMS also known as the hybrid headless CMS is where the content is managed separately and is the content that is front end agnostic, just like the headless CMS. It has a front end delivery tool like the templates and you can use them accordingly. Both the front end and the back end communicate with each other through calls to an API.
A decoupled CMS caters to the developers who wish to push the content to the websites or smart watches and other innovative technologies while catering for the marketers by giving them the essential tools that they have been using. The marketers can also stay active on various new channels and devices without getting locked out of the process. In simple words decoupled CMS combines the advantages of both the traditional and the headless CMS.
Advantages of a headless CMS:
The headless content management model is gaining popularity and let’s understand the reasons behind its popularity:
The biggest advantage of choosing a headless CMS is that it gives the users an ability to push the content to various platforms and devices. In case a new disruptive technology emerges, the developers can create a new channel and as the content is centrally stored, it can be reused in different formats without any content duplication.
Headless gives the business a lot of flexibility and unlike traditional CMS solution, the architecture keeps your business open to a lot of opportunities. You can easily choose to use the latest technology trends without having to rebuild a new CMS.
Developers can also maintain and improve or resolve any problem in the backend of your CMS platform without the users experiencing any downtime or performance issues of the site.
Choosing the headless CMS is also a great security measure, with a publishing platform that is inaccessible from the database reduces the threat of DDOS attacks on your site.
With headless CMS development, your developers can now focus on creating new applications and take the user experience to a new level, thereby ensuring that it meets all the customer demands. It also helps to improve the performance of the site and makes maintenance easier and efficient.
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